Masterpiece Youtube: The State of the Union…of Fashion

Like millions of Americans, I put aside what I was doing to watch Obama’s State of the Union address. Then, like millions of Americans, I picked things up where I left off and wondered why it was now several hours later and I hadn’t eaten dinner. The SOTU was as it usually is, a collection of platitudes mostly about creating jobs, the military, health care, without addressing criticism, saying anything substantial, or giving the American public some payoff at the end.

Let’s watch something that is exciting and educational.

That’s So Jacob Presents:

Masterpiece Youtube

Episode 10: “100 Years of Fashion in 100 Seconds,” Westfield Gateway Mall (2011)

This video is a few years old, but got some buzz recently on Forbes.com and elsewhere. I myself discovered it via the scourge that is StumbleUpon, and haven’t been able to stop watching it since. Seriously, I think I know all the outfits now.

Basically, it’s the same very attractive young couple doing a dance routine while seamlessly transitioning between years of fashion. Yes, it’s British, but I feel like if you made a few costume substitutions, it could encompass American fashion too. For example, it kinda gives short shrift to the 1990s, but then again they only had 100 seconds. There is something to be said for men’s fashion; even though it really doesn’t change that much (just add/remove a jacket, tie, hat, or suspenders; everything else is basically the same) the video does a good job of providing some much-needed and oft-forgotten color and distinction to the man’s outfits. Of course, the girl’s outfits are very different from one another and in essence, serve as the markers of the decades with their styles, colors, fabrics, and cuts. Personally, I think that the costume designer could have gone even further and been more dramatic with the outfit changes, with some bolder colors and things that are a bit more shocking to the eye. However, it serves the purpose of the ad, and all the items seen could conceivably be purchased at a mall.

I just got the point.

This is some BRILLIANT advertising.

Now I just want to fly to London and go shopping.

Follow that redhead!

This episode of Masterpiece Youtube was brought to you by the fact that it’s still -13 degrees outside. Oh, and…thanks, Obama? I never really understood that.

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2 thoughts on “Masterpiece Youtube: The State of the Union…of Fashion

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